Poll your family & friends

2 down and 98 to go!  Second sale came in last night from a friend to whom I had sent a survey about my product.  I don't know about you, but I hate to directly ask my personal network to buy from me, and especially starting out, I was more interested in their feedback and likes to the Shop than their purchase.  If a purchase, now or later, comes out of the survey response, all the better!

A few days after I posted my first two items to my Shop, I sent out the following email to a targeted group within my network.  I then asked my mom, husband, brother-in-law, and brother to send a similar message on my behalf to their networks.  So far this 'grass roots' campaign has provided my first two sales. 

Hi All,

I am excited to announce that I have launched a paper craft business  named 'Keepin' It Fresh Creations' with the mission to 'Create experiences that light up peoples' faces.'  : )    The first products being offered are love coupon jars currently available in two themes - 'Mommy-To-Be Sanity Saver' - perfect as a baby shower centerpiece or shower gift, and 'Relationships' - perfect for anniversaries, engagements, or Valentine's Day. 

I would so appreciate you checking out my Shop and clicking 'Add Shop to Favorites' and 'Add Items to Favorites;'  the more people who do this will help bring the Shop to the top of the priority list via search engine optimization. 

SHOP Address:  http://www.etsy.com/shop/KIFCreations

Also, I am seeking feedback to improve my Shop and expand the product line.   Specifically, seeking your input in these areas -
1.  Does the product description and product pictures pique your interest? 
2.  Have you seen a similar product?  If so, where?
3.  What do you like about the product?
4.  What would you suggest could improve the product?
5.  Who do you see as the target audience for the Mom-To-Be Jar?  Relationship Jar?
6.  Welcome any other feedback you have.  
 

100 Memory Makers Sold by Valentine's Day

Yup, that's my BHAG.... what's that noise... did I hear a collective groan from all the Marketing majors out there to my Big, Hairy, Audacious Goal reference? Well, with three weeks of Etsy selling under my belt and only one sale, I maintain that selling 99 more Memory Makers in the next 101 days is very big, very hairy, and very audacious!  But, you know what, I AM going to do it, and I am going to do it by trying out every off the wall sales and marketing strategy that will help me achieve this goal, one Memory Maker at a time. 

For the next 101 days, this blog is going to be used to chronicle my marketing successes and failures (hopefully more of the former than the latter).  I promise full candor, documenting the highs and lows of bringing a product to market. 

It is an understatement to say that I am excited about this BHAG... I am so energized, beyond motivated, and so ridiculously driven to market my own product and share the journey with all of you.  

Send me your zany, creative, and cutting edge sales strategies and I'll put them to the test and let you know the result!